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Gensler gives gloss treatment to Hearst

Jez Abbott
Monday 04 Feb 2019

Gensler has created a new all-embracing work space for one of the world's most famous publishing houses.

House of Hearst brings together the London offices for the first time, creating a highly collaborative and flexible work environment in the heart of London’s West End.

Spanning five floors and totalling 71,000 square feet the building has been transformed into a community-driven space with a focus on movement.

Hearst UK is the publisher of titles including Good Housekeeping, Cosmopolitan, ELLE, Harper’s Bazaar and Esquire.

In a move to consolidate its two Soho-based offices into the new LSQ London development in Leicester Square, Hearst’s new location brings together multiple media brands under one roof.

Gensler’s design team was challenged to create a new open work space that fosters collaboration across the various brands, while showcasing the business’ heritage and innovation.

Key design elements consisted of a large flexible reception area, central meeting suite, library space and dining area to drive integration and collaboration among teams.

A residential quality meanwhile encourages people to take pride in and ownership of the space, as well giving it a calming and restorative atmosphere

Meeting rooms were centralised, allowing desks to be situated around the periphery to receive more natural light and better inward and outward vistas - enhanced by a new biophilia and green spaces.

A plaque wall was created, with each plaque representing a publication under the Hearst umbrella, and engraved using the Hearst typography.

Christopher Crawford, senior associate for Gensler Europe, said: “Our year-long project showed how strategic workplace design can have an impact on the dynamics and culture of a business – from increasing collaborative behaviours to helping employees be more connected and flexible.”

Claire Blunt, chief operating officer at Hearst UK, added: “The central offices enable us to be close to our commercial partners and also to attract and retain the best talent within the industry.”

The World Architecture News Awards features the best in international retail design, as well as other types of current and future projects. To see the full list of winners and categories for the WAN Awards 2018, click here

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