1. Click image to expand

    V House in Sao Paulo. Picture: Paulo Brento

  2. Click image to expand

    V House in Sao Paulo. Picture: Paulo Brento

  3. Click image to expand

    V House in Sao Paulo. Picture: Paulo Brento

  4. Click image to expand

    V House in Sao Paulo. Picture: Paulo Brento


Stylish communal concept in São Paulo

Magda Ibrahim
Monday 25 Mar 2019

Design studio Carlos Rossi Arquitetura created a chic look for an apartment building in São Paulo, Brazil.

Forgoing flamboyant design, Carlos Rossi Arquitetura created comfortable, accessible spaces in the communal areas of the V House apartment building in São Paulo. 

The design team imagined fashionable and welcoming common areas, which would encourage interaction between residents. 

The concept drew on the idea that the communal areas of a building are the first and last things residents see as they arrive and leave home, playing a crucial role in how relaxed and comfortable they feel in their downtime. 

The design seized the opportunity to integrate the ground floor amenities through the use of a central thoroughfare. 

Architect Carlos Rossi said: “Our goal was for the entrance and lobby to welcome people in the same way as in the world’s best hotels, evoking a true feeling of being at home in a cosy atmosphere.” 

The design included the swimming pool, where a durable material was required to create a striking aesthetic statement to match the entrance and lobby. 

The name of the building, V House, inspired the central motif throughout the internal areas, which feature a bold chevron pattern. 

A distinctive theme was established by combining a monochromatic palette, reminiscent of abstract expressionists such as Mark Rothko or Barnett Newman, with the characteristic avant-garde geometry of Sonia Delauney. 

Rossi selected a neutral blend of soft Neolith Basalt Beige, burnished Barro and luminous Arena for stunning contrast. The materials’ invisible jointing delivered a sense of continuity, while the paler colours added a feeling of space.

The World Interiors News Awards showcase the best international design in both current and future projects. Entries for the 2019 Awards are now open - for further information and to submit your entry please click here.

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Key Facts

Product type Fixtures Surfaces
Tall Buildings

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