Caesarstone explored the inherent relationship between food and design by creating an interactive platform at the Interior Design Show (IDS) 2019.
From food production to meal preparation and food sharing, the project dived deep into the themes around food.
The project, titled “Seeds by Marije Vogelzang presented by Caesarstone”, highlights the importance of thoughtfulness humans should have in their kitchens, whether in meal creation or conversation shared with their family and guests.
The relationship is represented through the journey of the seed.
A colourful honeycomb-like installation took visitors on a sensory journey through a structure designed to eliminate any external noise and disruption and instead enabled them to focus on memories, human connection, happiness and the environment.
In this rushed and digital time, food can be our connector, through our senses, to the essence of what life is. Emotion, connection and wonder. My collaboration with Caesarstone highlights the interactive aspect food design provides
A Caesarstone spokesman said: “Caesarstone’s collaboration with Marije Vogelzang’s got off to a great start with the immersive installation at IDS.
“Marije’s distinct point-of-view of the intersection of food, thoughtfulness, and design breaks down the functions in the kitchen into powerful forms and ideas, which define human connections. There’s a powerful connection between people’s interaction with food and the platforms that facilitate those exchanges.”
Over the years Caesarstone has built a strong reputation within the design community by collaborating with some of the fellow industry leader brands and names such as Tom Dixon, Nendo, Snarkitecture, Jaime Hayon and Sebastian Herkner.
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