The history of the area goes back into the eighteenth century. In the time of Peter the Great, the canvas factory was founded here. The history of the place as well as The Museum of the Russian Realistic Art located here are not well known, though they have a great potential to become a 'cultural anchor' of the territory.
Combination of planning principles of mixed-use environment including residential, commercial and social facilities based on attention to the history of the place was inspired by world well-known examples of Industrial Renovation: The Gasometers of Vienna, Prada foundation (Milan), Hafen City (Hamburg).
This new development emphasizes the historical planning structure of the ensemble of former factory buildings and 'opens' the territory to business, visitors and residents. The demolition of inefficient structures on the embankment will promote creation of view corridors towards the Moskva River. Getting a unique and attractive public image will be reached through the reconstruction of the structures along the riverbank and accommodation of shopping arcades going into the inland of the territory.
Working through layers of information according to permeability, transport connections, viewpoints, social activity, density and other characteristic of the area, we created a concept, which transforms disadvantages and emphasizes the uniqueness of the place.
By providing mixed-use environment interesting for business, visitors and residents, we achieve the main objective of integration of the territory back into the city.
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