Taking inspiration from the multifaceted lifestyles of Shanghai millennials, Kokaistudio’s interiors for Assemble by Réel concept store quite literally brings the outside in.
Taking shoppers on a style journey, landmarked by striking installations, the resulting layout guides visitors through distinct districts and trends in a way that is nothing if not memorable. Located on the third floor of a high-end shopping mall in Shanghai, Assemble by Réel is a men’s fashion and lifestyle concept store.
In creating the venue’s layout and approach, Kokaistudios looked to the city itself and the style-inspired passions of its young, trendy demographic. With this in mind, interiors feature eye-catching installations based on recognizable architectural city motifs, each signalling a distinct fashion approach: classic, designer, urban, and contemporary.
Collectively, these four zones speak to the lifestyle of a generation of China's coolest consumers, guiding visitors on a clear journey, and creating a memorable shopping experience. An interior of four distinctive quarters that combine to reveal the complex, multifaceted lifestyles of a young generation of consumers, the solution celebrates individual style.
On a functional level, compartmentalizing the otherwise expansive space creates a carefully constructed circulation, with the store’s layout designed to take shoppers on a journey of discovery both literal and figurative. With anchors and waypoints that speak to the metropolis itself, Assemble by Réel abstracts and condenses cities, celebrating the myriad lifestyles they harbor.
The World Interiors News Awards showcase the best international design in both current and future projects. Entries for the 2019 Awards are now open - for further information and to submit your entry please click here.