Completed in August 2018, PURO is a new flagship hotel in the heart of Kazimierz, Krakow’s historic Jewish quarter. In recent years Kazimierz has re-emerged as a thriving hub for creativity, drawing a new generation of tourists to the area.
Our design concept ‘Bohemian Modern’, represents a ‘Bohemian’ fusion between the energy, history, authenticity and art culture of the location with the dynamic, progressive ‘Modern’ brand principles of PURO, by emphasising the brand’s passion for contemporary art, design-led furniture and forward-looking hospitality. This conceptual narrative provided a rich source of inspiration for the creation of a distinct PURO hotel firmly rooted in its location.
The design clearly references elements of the area’s past, including its industrial heritage, while maintaining a strong residential feel. The result is a hotel designed to welcome and encourage guests to inhabit the ground floor spaces through morning, noon and night.
The café, restaurant and bar incorporate a mix of indoor and outdoor spaces, with private pockets of space where guests can enjoy moments of tranquillity away from the bustle outside.
The overall scheme provides 228 guestrooms, with a wellness and fitness facility, breakout and lounge spaces, restaurant, bakery, workshop and events spaces.
PURO perfectly encapsulates the brand’s ethos, providing a creative and artistic environment that aims to be a benchmark for all future sites. The emphasis on art and creativity flows seamlessly through the hotel’s spaces and into the guest rooms with locally-inspired artwork including bold graffiti, cityscape collages and a neon-style light installation.
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