For this pop-up show room we've decided to go the opposite way real estate development usually launches a new apartment building. We created a composition of volumes using scaffolding that refers to part of the building to be built (also a project by FGMF) and a 24/7 open plaza.
The result was an urban intervention more than a simple temporary commercial building. Easily built and fully reusable with zero waste, at night the volumes showcase an outstanding lighting design, periodically changing its color and providing a different scenario from the day-light appearance: rather than the scaffolding, what stands out at night are the floating volumes in the urban landscape.
To see more amazing entries from this year’s WAN Awards please click here.