The wayfinding and branding at Tottenham Hotspur Stadium responds to the myriad needs of event organisers and imbues the building with a sense of history and prestige, creating a venue that fans, players and staff can all identify with as ‘home’.
The wayfinding system combines variable digital signage with traditional signboards to allow stadium operators a significant degree of flexibility, enabling event-specific information to be displayed and last minute changes or messages to be quickly programmed in.
By echoing key aspects of the building’s architecture, such as perforations in the façade cladding, the signboard family forms a unifying aspect to the design—a ‘golden thread’ that runs from the exterior of the stadium through to the interior spaces.
The elegant typography, clear messaging and custom pictography communicates information in a manner that can be easily understood by all, using colours and a typeface that reinforce the Tottenham Hotspur brand.
Around the stadium, the design team has embedded key elements of Tottenham Hotspur’s branding into the fabric of the building, celebrating the club’s heritage and reinforcing a sense of place for fans.
To see more amazing entries from this year’s WIN Awards please click here.