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In the heart of Times Square, New York, Perkins and Will’s design team have delivered an energized workspace for the firm’s global marketing and legal teams, serving a legacy of broadcast brands worldwide from MTV, to Comedy Central and Nickelodeon.
The design, a homage to the iconic New York City loft, is grounded the design in the media company's cultural and geographical roots. Workplaces are designed to be professional yet familial, from lounge-inspired break-rooms to awe-inspiring boardrooms boasting towering views over midtown Manhattan.
Viacom’s interactive and creative working ethos has been woven into the design by way of a colour-your-own-wall covering, meaning employees can use the walls to express, explore, and invite creativity.
Neon wayfinding and signage add color while allowing the layering on of multiple brand expressions for the diverse groups that make up the company’s whole.
Open floor layouts are carved out into ‘neighbourhoods’ and broken up with open workspaces bordered by low partitions. Clear-coat concrete floors and even-toned work stations feature black metal accents and wood-top surfaces, while exposed high ceilings further emulate a classic loft-style design.
In a nod to the urbanism and iconic views surrounding the tower, each quadrant across two of the three redesigned floors is dedicated to a specific region or country. Quirky, hand-doodled skylines line the distraction banding on full glass windows, sketching various major cityscapes from around the world.