The reform of the well-known Crazy Pianos music club in the Netherlands is the beginning of a new stage in its history. The new design should push their new commercial strategy, aimed at a more
demanding audience from a wider age range. But without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night, till getting the public to the dance floor.
The brief was clear: a crazy, different and informal venue. The design is rich in details and corners, full of "winks and little crazy stories" within an exciting atmosphere.
The generation of innovative experiences and interactions is one of the project's goals. The design is trying to reveal all the potential of any space to create new situations.
With this in mind, we conceived the space as a cinematographic sequence of a surreal film, which is gradually discovered as entering the venue. The layout is organized by clearly differentiated areas surrounding the energy centre of the room, with the pianos on a small stage.
Each area is designed as a new scenography within this film, starting from the “Ticket Carousel” to the “Art Gallery” or the “VIP Cages”. More intimate or social, more comfortable or active, each client would find their ideal corner according to the mood of the night.
Slightly elevated platforms ensure that all areas have visibility towards the stage, while their organic shapes invite customers to flow, move and socialize. And as the night moves forward, the tables around the pianos disappear converting this area into a lively dance floor.
The organic-looking patterns in walls and floors carpets,
together with the curvy platforms, help us create a flowing
space with a romantic garden feeling. On the other hand,
colourful furniture pieces and symbolic objects with a surreal
touch invite us to play and get carried away.