• Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

  • Zaha Hadid Architects, Armani/Casa

    Zaha Hadid Architects, Armani/Casa

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Residential Developments (Apartments)

Organic flower petal forms inspire London’s luxury Southbank Tower

Zaha Hadid Architects, Armani/Casa and The Old Vic aim to give riverside residents experiences not found at any other London residential location

by Andrew McCorkell 26 May 2020

Southbank Tower is set to be transformed with a new lobby designed by Zaha Hadid Architects and a boutique collection of apartments to be launched to the market in 2020 with a series of new initiatives.

The development includes apartments ‘Furnished by Armani/Casa’ which will see art and design work to create a "beguiling" living experience.

And the residential experience will be enhanced through a cultural programme led by The Old Vic offering experiences not found in any other London residential location.

“Southbank Tower boasts one of the best locations in the world, with unrivalled views of London’s iconic skyline and historic landmarks,” said Richard Gabelich from SF Asset Advisory, acting on behalf of the private investor delivering this project.

“We want to enhance the Tower’s already exclusive offering to redefine what residents can expect from their living experience.

“Working with Zaha Hadid Architects, Armani/Casa and The Old Vic perfectly complements the elegance and sophistication of the Tower and together we can elevate residents’ homes and lifestyle to create unique and inspiring collaborations within and around the Tower.”

Southbank Tower has spectacular two and three-bedroom apartments with amazing views of the Thames and London’s most iconic landmarks.

The tower will include 

  • One of London’s largest roof gardens at 10th-floor level with views over the city
  • Residents’ lounge with dining facilities opening directly onto the roof garden level with views over London
  • 20m swimming pool with gym and spa
  • A high tech six-seater cinema
  • A 24 hour concierge and security offering five-star service for any resident requirement or experience.

Zaha Hadid Architects is leading the transformation of the lobby. The ambitious project and design enhances the tower by drawing inspiration from the intricate, organic forms of flower petals. Work on the lobby is set to start in spring 2020 and due to complete by the end of the year.

The interior furnishing by Armani/Casa will sit alongside artworks from acclaimed artists such as Anthony Gormley. 

A bespoke cultural programme, anchored by The Old Vic, will also bring an eclectic range of arts and culture into the heart of the Tower. 

Direct Painting Group was approached by Carlisle Design Studio to complete the interior design & re-decoration of this build located in South Bank Tower.


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