• Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

  • Photographer: Tan Hai Han

    Photographer: Tan Hai Han

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Independent Shops & Small Chains

2020 WIN Awards entry: La Maison Goutal - via architecture limited

La Maison Goutal by via architecture limited is an entry in the Independent shops or small chains Category of the 2020 WIN Awards

by Copy taken from 2020 entry 04 May 2020 2020

La Maison Goutal is the first Asia flagship store for French perfume house, Goutal. The retail space encapsulates the longstanding creativity of the brand with immersive elements in a new aesthetic language.

The design was envisioned as a modern Parisian maison for its late founder, Annick Goutal. The street-facing façade pays homage to French architecture with a trio of arches in a composition of limestone, bronze and marble.

The interior design employs a palette of light stones, bronze and warm woods. Several recurring motifs reference GOUTAL’s iconic fragrance bottle, like the use of fluted glass and timber surfaces, and golden wall sconces.

A key highlight is the floor-to-ceiling 'Perfume Organ', which reinterprets the Perfume Organ from the Paris flagship and Annick Goutal’s work station. The wrap-around installation offers a view of the house’s creations with over 600 transparent cylinders.

In the 'Story Garden', Goutal’s enchanting tales and celebrated legacy come to life through digital displays, framed by hand-painted murals by French artist, Ophelia Jacarini.

The 'Sensory Lounge' blends the art of wine tasting with the olfactory experience. The intimate enclave features a marble bar with matching brass stools, while magenta shelves and metal accessories complete the indulgent setting.

The finest materials were selected for the interiors, including four types of marble for a Parisian Chevron-patterned floor and bespoke hand-painted wallpaper. Custom furniture includes a hand-cast bronze lotus table - an exclusive collaboration with furniture artisan, Alexander Lamont.

All the information about how to enter the 2020 WIN Awards is here.  

We are very happy to offer support so please don’t hesitate to email Georgia, WIN Awards Event Coordinator with any questions at Georgia.Baily@haymarket.com.  

Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.

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