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Retail Chains, Department Stores, Shopping Centres Large & Small

American flagship store in New York opened by Delvaux

Belgian Maison designed by Italian studio Vudafieri-Saverino brings Flemish savoir-faire to the heart of Fifth Avenue in the USA

by Andrew McCorkell 08 June 2020

One of the world's oldest luxury leather goods houses has chosen New York for its first American flagship store.

Delvaux has opened the 650 square meters space on Manhattan's elegant Upper East Side.

The Sherry-Netherland building, an architectural jewel of the 1930s, is set in the heart of Fifth Avenue.

The interior design is by Milan studio Vudafieri-Saverino Partners, which since 2012 has designed the world concept of Delvaux stores, giving each boutique a narrative slant that differs according to the characteristics and culture of each city.

The New York flagship store brings all the savoir-faire and elegance of the Belgian Maison to the Big Apple.

Architects Tiziano Vudafieri and Claudio Saverino have created a space that combines Delvaux's ironic, eccentric interpretation of luxury with robust citations of Flemish design and decorative arts. 

The boutique is set in the former premises of La Vieille Russie, a famous New York antique gallery, in a skyscraper that looks out onto Central Park and is surrounded by some of the city’s most iconic buildings. 

Developed on two levels, the renovated space respects the original genius of the building, with consideration for pre-existing features that distinguish the language of Vudafieri-Saverino Partners.

These include the original architectural space, a place steeped in art and design, along with the ancient balustrade of the internal staircase which have been preserved and adapted according to the Delvaux boutique concept.

Its interior design takes inspiration from the living room of Palais Stoclet, a Belgian symbol, with the idea centered around Maison’s belgitude. 

The New York boutique also indulges in decoration and materials: Calacatta Vagli marble, small geometric upholstery, hints of ebony.

Some of the distinctive elements within the Delvaux concept, such as the iconic curved boiserie, even form part of its context. 

Entering the store from Fifth Avenue, a reproduction of the original revolving door leads into the world of Delvaux in the form of a spacious, scenic room.

Here the Gris des Ardennes marble floor - a further reminder of Belgium, of which the stone is typical - interacts with the imposing five-metre-high mirror column.

Inside leather-cutting templates, period pieces from the Delvaux archive, are on display: a composition that evokes an abstract painting and creates a refined mise en scene of the Maison's savoir-faire.

Vintage tables by Emiel Veranneiman, a master of Belgian design, make their presence felt in the centre of the room. 

The original staircase leads to the upper floor where the balustrade overlooks a spectacular central chandelier in burnished brass with a diameter of more than three metres, which once illuminated a Flemish church.

A white curved boiserie leads to the VIP Room, an elegant room open to the public and boasting a unique view of Fifth Avenue and Central Park. 

Among the room’s distinctive features are the Versailles parquet floor, 18th century French Regency table that once belonged to financier George Jay Gould I and brought back to Manhattan by Delvaux, and Veranneman's elegant console table.


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