The MixC IMAX Cinema brand by China Resources Land (CRL) is transforming the motion picture experience for audiences in China. The latest addition designed by Lead8 is the first luxury VIP cinema to be established in Shenzhen.
The design concept for the city-first venue took inspiration from the luxury hotel industry, bringing a distinctive, premium and immersive experience with a user-centric approach; one which looked to deliver beyond expectations.
Cinema-goers are met with a rich and contemporary design throughout the space with double-height ceilings and illuminated, textured walls embellished with natural woods, metals and stone. Soft furnishings invite guests to sit and dwell within the space, allowing guests to engage with the design. Neon lighting designs add an elegant yet playful visual. Considering the holistic experience, amenities such as the washrooms feature the same high-end materials and attention to detail as the front-of-house areas.
The ‘Director’s Room’, the VIP Lounge, extends the design language of the Grand Lobby, bringing the rich and natural material palette to the forefront, and capturing the essence of the Cigar Lounges of old. The members-only space features a curated selection of experiences and zones for relaxation, dining, meeting and entertainment.
The 3,400 sq m space was meticulously planned to accommodate eight cinema theatres, including a 547-seat Dolby Theatre. Each features the same high-end detailing and materials as the arrival spaces.
Overall, the design has ensured each touchpoint within the luxurious cinematic experience has been given the same emphasis; delivering a premium, immersive, user-centric entertainment hub.
Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.