Completed in July 2019, the store is situated at Oxford Circus, the junction of London’s two busiest shopping streets - Regent Street and Oxford Street - with 86 million people passing through Oxford Circus every year, it provides Microsoft with prime access to shoppers and visitors alike.
At 22,000 sq ft over three floors, the flagship is the second-largest after Microsoft’s New York Fifth Avenue flagship. The aim of the design was to deliver a scheme that preserved the special interest of the Grade II listed building, while also providing a platform for not only selling products and services, but also allowing visitors to partake in learning opportunities, new experiences and community activities.
The transformation of the existing structural system allows the space to be more agile and flexible, while providing opportunities for smart building upgrades to mechanical, lighting and digital solutions.
A focal point of the design is the spiral staircase that connects the space vertically. Hand crafted of glass and timber with an LED lighting detail, the elegance of the stair feels both at home in the context of this historic building, while serving as a link to the modern aesthetic.
Arranged over three levels, the ground floor is home to Microsoft's first-party devices and experiences. The first floor is characterised by the Gaming Lounge, inviting visitors to immerse themselves in the Microsoft gaming community. The enterprise area on the second floor supports the needs of businesses, being home to meeting rooms and an event area.
Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.