The project is a whole-wood exhibition hall with an optimized layout. An overhead white box is built at the entrance, keeping passers-by from peering into the hall. From the entrance to the exhibition hall inside, the designer reserves a narrow and clean long corridor, making visitors overwhelmed with curiosity and expectation toward everything.
With circles and rectangles, shadows, lights and materials, frames and lines, staggered or combined, the original natural forms of physical materials constitute obvious geometrical features, realizing the emotional resonance of the brand culture. The Project has irregular original form and corners here and there, a real difficulty for design. Upon thorough analysis and consideration, the designer cut the space into two parts: a rectangular part and a fan-shaped part, by ways of cutting and restructuring, which eliminates the hard nuts with nothing wasted.
The rectangular part is designed mainly for accommodation, reception, and visiting, with framed structures assembled orderly as striking reminders, delivering the order of brands and logos. Admission to the exhibition hall is not the traditional “crossing” over a door, but walking through a narrow and long rectangular corridor, a unique experience reinforcing the sense of ceremony. Bare concrete structure and log finish tell the fashion and concise white-black color of the exhibition hall, while different gray levels and tissue bring slightly differentiated but balanced sense of beauty.
Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.