How to create a cinema that attracts the resonance of different consumption circles for the top IP of cultural exhibition? Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multi-cultural living area of K11 musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
At the same time, in order to become an " recreational complex" in a real sense, not only should there be a spatial narrative framework constructed by new business logic, but also designers need to practice from multiple dimensions such as spatial situation and business aesthetics.
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodelling of humanity and nature in a new sensory balance.
The existence of K11 Art House is a discussion about the commercial boundary and a practice on the solution to multi-dimensional scenario-based consumption. [Design & New retail] is bound to become the application trend and widespread standard of the future business scenarios. When the integration of business and culture are reconstructed, a new spatial order is also taking place.
Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.