• Highlite Images, Atelier Alter Architects

    Highlite Images, Atelier Alter Architects

  • Highlite Images, Atelier Alter Architects

    Highlite Images, Atelier Alter Architects

  • Highlite Images, Atelier Alter Architects

    Highlite Images, Atelier Alter Architects

  • Highlite Images, Atelier Alter Architects

    Highlite Images, Atelier Alter Architects

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Visual Merchandising, Concessions & Pop Ups

2020 WIN Awards entry: WuliEpoch Culture Center - Atelier Alter Architects

WuliEpoch Culture Center by Atelier Alter Architects is an entry in the Visual merchandising, concessions and pop-ups Category of the 2020 WIN Awards

by Copy taken from 2020 entry 24 June 2020 2020

Sited in the fifth ring of Beijing, near the scared Western Hills, WuliEpoch Culture Center is a hybrid between showroom and community center. The project attempts to create a triptych for architecture, landscape and interior design. While the project is encompassed by the splendor Western Hills, the design put up an immersive show within landscape. The distance landscape is introduced to the project in a dynamic rather than static way. A continuous path wrapped around from exterior to interior. The first nature of landscape and the second nature of the interior space join seamlessly through the path. The ambience along the path is circumferential and religious, as a way to worship nature.

As the site is triangulated, the project responses to the site, by stacking layers of curve walls, in a crisscrossing fashion to create layers of courtyards. Spatial demarcations are horizontal walls on the ground or suspended in the air. To seek a dialogue with the courtyard in Beijing and the Great Wall scenery nearby, the material used for the project is carefully proportioned masonry wall used throughout landscape, architecture and interior design. The project features a 400sm skating rink and a 1,500 sq m space for community, with exhibition space, seating area, catering, VIP lounge, staff office, etc.

The interior space depicts nature digitally. The signature image of “autumn foliage in Western Hills” is created by a field of glittering wooden laminated aluminum panels. An “inverted Western Hills” is created by curve arrays of ceiling panels.

Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.


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