Publicis Groupe wanted a new workplace for its Boston team - one that could dazzle clients while inspiring and motivating its employees to creative new heights. By co-locating these talented employees, the company sought to synergize their collective creativity and achieve the Power of One.
The Need: Publicis needed to co-locate 1,500 employees from seven companies, all transitioning from separate traditional offices. While incorporating the company’s vision for a unified workforce, the new office also had to reflect each brand, integrate inviting communal spaces, and accommodate 100% activity-based work.
The Process: Designers guided employees through a robust employee engagement process. The skillfully facilitated workshops produced a deluge of information ranging from culture and desired work settings to furniture and finishes. Embracing a non-traditional co-creation approach involving end users in the process produced a dynamic, flexible, culture-shifting workplace.
The Result: From all-staff meeting in the double height amphitheater to brainstorming sessions in the café, colleagues are inspired to explore new places/ways to work in the 10-floor, 215,000 sq ft space. Curved benching and custom standing workstations offer a budget solution for a variety of quiet work settings; welcoming joy spaces/cafés and touch-down seating nooks promote movement and increase creative collisions. While a different color scheme adorns each floor and supports wayfinding, the shared top floor brings the whole spectrum together - a subtle manifestation of the project goal to unite all brands under one roof. The identity of each company is woven together into a unified space that can inspire Publicis’ creative workforce.
Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.