• Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

  • Woo Kin Park

    Woo Kin Park

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Awards Icon
Retail Chains, Department Stores, Shopping Centres Large & Small

2020 WIN Awards entry: The Conran Shop, Seoul - Conran and Partners

The Conran Shop, Seoul by Conran and Partners is an entry in the Retail chain stores, department stores and supermarkets Category of the 2020 WIN Awards

by Copy taken from 2020 entry 24 June 2020 2020

Working closely with The Conran Shop’s in-house creative team, we have evolved the brand experience to create a high-impact lifestyle-led retail environment. Our design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways.

Our approach has opened up the perimeter to allow maximum light into the store, as well as to optimise views in and out. Switch-back escalators in the centre of the store act as a dramatic architectural feature and encourage circulation between the two floors.

Our design has given the store two distinctive identities; the ground floor is clean and light, combining raw materials to create a bold and experimental ‘lab’ feel. Contrastingly, the first floor presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.

The two floors are united by central switch-back escalators in a classic Conran blue to act as a dramatic architectural feature and encourage circulation between the two floors. This circulation core is encased with vertical glazing which creates an appealing, soft focus and a confidently modern aesthetic.

Last year more than 40 countries took part in the WIN Awards with strong showings from Europe, the Americas and Asia-Pacific. And we saw some truly outstanding interior designs, take a look at the winners from last year here.

Conran and Partners
South Korea
Entry

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