La Maison Goutal by via architecture limited
La Maison Goutal is the first Asia flagship store for French perfume house, Goutal. The retail space encapsulates the longstanding creativity of the brand with immersive elements in a new aesthetic language.
The design was envisioned as a modern Parisian maison for its late founder, Annick Goutal. The street-facing façade pays homage to French architecture with a trio of arches in a composition of limestone, bronze and marble.
Judge's comment:
A well thought through, beautifully feminine space full of stories and experiences to discover!
Harmay Beijing by AIM Architecture
Harmay, a successful online cosmetic brand opens their flagship store in Beijing.
How could a physical space support an e-platform brand, and vice versa? As designers, we wanted to create a shopping adventure that differentiate from the traditional retail shopping experience, yet still reflects Harmay’s identity as an efficient and industrialized line of an e-commerce brand. Stepping into the online retail giant’s physical stores is like peeking behind the scenes of their business. The products, distribution, and delivery processes are all made available for consumers to engage with.
Judge's comment:
It's bold and memorable, demonstrates lots of character and is well articulated.
Marcelo, the architect of zespa explains: ‘The Sneakers phenomenon is a worldwide trend of creativity and quality. For Zespa, I didn't want to talk about shoes but feet. We must go beyond the simple universe of clothing, of wearing. This store had to be as strong as it was impactful.
The idea was to keep the cachet of this old 80 sq m newsstand anchored in the 70s as much as possible. His first will was to keep the copper-aluminum ceiling made of slats. This part of the store, previously nonexistent, ultimately becomes the founding and unifying element. The colorimetry with a Mediterranean blue presented on the facade and on the floor of the shop, adds power to the signature of the space and the brand.
Judge's comment:
Nice interplay of old and new including the history of the site.