The Automotive Brand Contest is the only international design competition for automobile marques and has emerged as an important event in the sector. With the competition, the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
A theme of speed and passion were needed to speak boldly through the design, embracing the heritage of Porsche as a company. The staircase that functioned as a meeting place to foster communication and collaboration of employees, as well as displays featuring the timeline of Porsche’s auto lines, all flowing together with an environment built to meet WELL Certification Gold Standards; it was vital to ensure the physical and mental health and job satisfaction index of the Porsche employees and is also one of the essential concepts and purposes of the design of the new office in Shanghai.