The design came about after an intense design strategy within the conditions of an open competition. The site's 'genius loci' has been thoroughly studied and translated into an international architectural icon that takes into account the interactions that will take place on Kievitplein; to create an iconic interactive work temple.
The sculptural expression functions as a joint between the existing buildings and the urban settings on the Van Immerseelstraat, which are already under development. The building provides a generous public ground floor with a mezzanine containing a brasserie-restaurant, coffee corners and various multimedia configurations that propagate the economy of DPG Media for 24 hours a day, seven days a week.
The façades have been considered from all sides, resulting in each façade being equal in relation to the others. The building materials are sustainable and contemporary; reflecting the international character of DPG Media.
In the glass box on N+2 and N+3 there is a news studio from where VTM news will be broadcast several times a day. The dynamic character of the building is enhanced by this news studio and the various editors around it.
Higher up, the design provides for three spacious and accessible roof gardens that make a positive contribution to the living and working climate of the hundreds of employees and visitors. The crown of the building is lined with a belvedere from which the captivated visitor has a 360° view of the city and its immediate station surroundings.
Project architect: Stefan Schoonderbeek
Interior team: Nine-D nv in association with Binst Architects (Gitte Anthonissen), Jago Design (VTM NIEUWS-studio)