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Perkins and Will unveil capsule of creativity within Viacom HQ

The result is a celebration of individual brand identities underpinned by a collegiate layout encouraging spontaneous collaboration and creative expression in NY, USA

by Georgina Johnston 21 September 2020

Perkins and Will have unveiled their new design within Viacom’s headquarters, reimagining three full floors for the media company's Global Marketing and Legal departments that support multiple Viacom brands; from MTV, to Comedy Central and Nickelodeon.

A homage to the iconic New York City loft, workplaces are designed to be professional yet familial, from lounge-inspired break-rooms to awe-inspiring boardrooms, boasting towering views over midtown Manhattan at 1515 Broadway.

The redesign accommodates the unique nuances of the Global Marketing and Legal departments while also incorporating universal components across all three floors that allow for future flexibility. Even within a singular company, you’ll often find distinct cultures and workflows that require different design responses. We were also mindful to create a space with longevity, that could adapt and become more efficient over time.

B. Capron, Design Director of Interiors, Perkins and Will

The office remains collegiate at its core with open floor layouts carved out into ‘neighbourhoods’, broken up neatly with open workspaces bordered by low partitions. Clear-coat concrete floors and even-toned work stations feature black metal accents and wood top surfaces, while exposed high ceilings further emulate a classic loft style design.

Meanwhile informal vignettes, from soft benched seating to vibrant phone booths, support multiple types of collaboration, offering variety and choice to the community within.

Neon wayfinding and signage also add a playful pop of colour while allowing the layering on of multiple brand expressions for the diverse groups that make up the company’s whole.

Viacom’s interactive and creative working ethos has been woven deep into the design itself. By way of a colour-your-own-wall covering, employees can harness the walls to express, explore, and create in an open invitation to brainstorm, an especially relevant feature for the 27th and 28th floors, which are home to Viacom’s Global Marketing team.

In a nod to the urbanism and iconic views surrounding the tower, each quadrant across two of the three redesigned floors is dedicated to a specific region or country. Quirky, hand doodled skylines line the distraction banding on full glass windows, sketching various major cityscapes from around the world.

The design scheme is built on a strong black and white base with natural wood colours and lively, stand out graphics splashed on the walls, embodying the industrial edge of a classic New York loft. 


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