With the competition, the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
The office creatively defines luxury through splendid views over the bay, an open loft-style working environment and various casual activity areas spread over two floors, all set against an industrial yet welcoming warehouse environment. An office without hierarchy was created with the use of palate of surfaces including black, wood notes and orange and grey tones, all of which are embedded into the white tonality of the existing concrete structure of the warehouse, represent the brand’s elegance and corporate style, Highlights are created with the use of colour accents from custom artwork installations, carefully selected product images and a number of specially selected colourful furniture and light installations.