• Studio Vudafieri-Saverino Partners

    Studio Vudafieri-Saverino Partners

  • Dirk Weiblen

    Dirk Weiblen

  • Univochi

    Univochi

  • Studio Vudafieri-Saverino Partners

    Studio Vudafieri-Saverino Partners

  • Dirk Weiblen

    Dirk Weiblen

  • Univochi

    Univochi

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Temporary & Experiential Projects

Post lockdown China reboots by opening two luxury malls

The Italian architecture Studio Vudafieri-Saverino Partners have designed the interiors for SKP Malls in Beijing and Xian in the name of style, functionality and flexibility

by Georgina Johnston 18 November 2020

The project involved more than 6,000 sq m over five floors in Beijing and four in Xian. The aim of the project was to offer customers a shopping experience in line with the value of the brands hosted within the mall. At the same time, it was essential for SKP to create an open, flexible space that could be quickly adjusted to suit the brands on display and the changing collections. 

Architects Tiziano Vudafieri and Claudio Saverino translated into interior design that sense of sophisticated luxury that is SKP’s hallmark, giving each floor of the mall a specific thematic identity, in line with the type of products on sale and the target audience. All environments share a functional, flexible design, able to adapt to an ever changing variety of labels and products. 

Furniture and partitions, designed by Vudafieri-Saverino Partners, guarantee the layout’s flexibility, dividing up the rooms and creating unexpected corners. Strolling through the sections dedicated to the different brands and collections, customers come upon comfortable lounges, where they can take a break and soak in the warm, friendly atmosphere.

Vudafieri-Saverino Partners’ intervention focused on the "SKP Select" areas; a selection of women's and men's clothing, lifestyle accessories and household products, each proposed on a different floor of the mall, with single brand corners and shared collections. 

Custom made furniture, different finishes and materials give a distinctive identity to each floor, interpreting the overall concept in an ever changing language. The partitions themselves, a key element of the project, change their characteristics with the thematic areas; they can take the form of transparent display units or of high and closed furniture, covered with wallpaper, fabrics, or precious metal mesh.

The men's collection presents a dynamic automotive inspired design, the women's is characterised by classic and refined furnishings, while the youthful Lifestyle proposals recall an innovative and technological world.

The space dedicated to the home presents a succession of domestic settings, divided by mobile walls embellished with refined wallpaper. The furnishings, again designed by Vudafieri-Saverino Partners, are inspired by Franco Albini's famous bookcase of the 50s and 60s, one of the icons of Italian design. 

In the footwear area, a total of almost 1,000 sq m located in the basement of the two malls, the furnishings are characterised by soft lines and a limited use of few materials, so as to spotlight the product. The transparent partitions, raised from the ground, allow the different brands to be separated, while maintaining a single open and flexible space. Displays, tables and totems present a simple, linear design; laid out on a number of levels, they create an orderly display, with attention being drawn to the more important products.


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