The Defhouse aims to appeal directly to the GenZ generation and become an academy of talent through its Instagram and TikTok profiles and on its YouTube channel.
At its entrance the living room opens up, surrounded by large windows where colours light up in the sofa, on the iconic Seletti armchairs, on the walls and in the accessories, with a ceiling characterised by clouds (by Magis) illuminated by neon lights.
"We are in Milan, the cradle of the movements that have changed the way of understanding design: we are talking about Alchimia, Memphis which in the 1980s transformed the approach to design", says Art Director John Pentassuglia who also oversaw the project of the Interior, with the technical support of the architect Emanuele Tresoldi of Tresoldi & Partners.
There is no shortage of luxury environments, such as the veranda furnished with a hydromassage tub and a Jacuzzi sauna that becomes a relaxing corner inspired by oriental atmospheres. Going down to the rooms, the walls light up with graphics inspired by Memphis, a group created by the genius of Ettore Sottsass, who in the 1980s gave a kick to the rigour of rationalism with his crazy geometries and pure and eccentric colours.