Baranowitz + Kronenberg (B+K) have designed a masterful space for Tel Aviv’s pioneers in quartz surfacing, Caesarstone est. 1987. Caesarstone encourages innovation and sets industry trends through its unique textures, finishes and radical new designs. Mirroring this cutting-edge approach, B+K’s design concept pushes beyond the traditional retail function to consider the emotions, senses and holistic experience of guests. The space engages customers through the striking presentation of materials introducing layered platforms of experiences that ignite the imaginations of lifestyle and design enthusiasts. A highlight of the design is the dynamic stone swing positioned in the entrance, which coaxes the eye up towards the onsite coffee bar.
While an open plan prevails, B+K have created a series of ‘rooms’ generated by raised levels that are strikingly different yet fluidly connected; a design trademark of the studio, stamped on The House of Caesarstone. The spatial arrangement ascends in elevations allowing multiple events to take place simultaneously, allowing guests to join in as they please.
A cinema box is established through the use of glass panels. Monochromatic tones flow throughout the space, emphasised by a repetition of ‘Concrete Grey’ leaving Caesarstone’s vibrant collection to punctuate the sleek grey plane.
The lighting scheme follows the notion of the space as a big open house, keeping a uniform style to build an effortless and atmosphere, bolstering the relationship within the different rooms of the house.