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Independent Shops & Small Chains

House of Madison by via. reinterprets Hong Kong’s traditional shophouses

The 5,200 sq ft flagship and venue-design showroom showcases coveted European lifestyle brands in the heart of Wanchai, a historic area of Hong Kong where many shophouses were once located

by Georgina Johnston 29 October 2021

To build a dialogue with this context, via. used the ‘shophouse’ typology as the initial blueprint for the interiors. Spread across two floors, the ground level is transformed into a rotating retail space that opens up to the community, evolving as time goes on. The upper level is an interpretation of a refined penthouse for the shop’s owners. 

The creative process then focused on crafting a series of shifting interior scenes. An intuitive flow guides visitors through the interconnected spaces to encourage exploration and experimentation. 

The ground floor “The Gallery”, is an experimental platform designed to house a curation of lifestyle and design goods. Here, the pièce de résistance is “The Stairway”, a limestone sculptural staircase paired with hairline bronze balustrades to give a composed grandeur. A grand landing and generous platforms allow the staircase to easily transform into a stage for performances and discussions, with stepped seating for an audience. Ascending with “The Stairway” is a double-height arch that draws attention upwards, in a backdrop of red bricks coupled with feature lights by Viabizzuno to denote a sense of nostalgia.

The upper level is laid out like a lush penthouse, comprising ‘interactive’ and ‘private’ areas. The arch is used as a recurring motif to establish striking visual veils. A subtle throwback to the European heritage of the brands, a unique bronze mesh cladding is applied to the arches to add a sense of curiosity. A feat of engineering and detailing, the mesh is anchored with ultra-slim bronze frames with varying widths and sizes. The curve was precisely measured to allow a play on light and perfectly complement the furniture pieces. These include “The Kokoro Room”, an open bar and dining area, and “The Meraki Kitchen”, an expansive functional kitchen space. “The Lookout” is a conversation nook offering a view of the outdoor piazza. Together, the three areas stretch across the vast windows to bring in plenty of natural light. 

The ‘private’ quarters exude a more intimate quality; floor-to-ceiling glass panels and sliding screens separate two enclosed spaces, including a Rimadesio walk-in wardrobe “The Dressing Room”, and “Studio M”, a private dining room adjoining the kitchen that doubles as a material atelier. 

Outside, “The Glass Lounge” features relaxed seating and sophisticated décor. There are subtle material transitions across these areas, such as walls lined with Kvadrat fabrics against light concrete finishes, which come together to elevate the tactile experience.


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