The main goal was to create a spatial construction that is movable and flexible in a similar way to a suitcase, enabling the overall layout to be adjusted at any time. The cabinets are made capable of rotating 360° at horizontal level and therefore, an adjustment of a single structure can change of the entire space.
The four display cabinets at the entrance can be flexibly arranged, combined and connected. Mirrors at the end of space make customers feel like they're standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.
This is a space with changeable structures which can be either empty or full of columns. Various Associates broke the conventional imagination of stores, and created a distinctive retail space for J1M5 based on functional demands.
The external sides of cabinets are available to hang stainless steel cloth rails from, which help maximise the display area; while the interior can be used for storage.
Bags, clothes and shoes can be placed inside cabinets and displayed as a complete set, which is intuitive for customers to choose.
Cabinets can be combined and shifted among different modes according to the needs of the client. Each cabinet can serve for displaying a single brand, or be used as an independent show window.
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions; it can be a column, a rail, a wardrobe, a fitting room, or even a display window.
Arranged in an orderly manner, the columns endow the space with a distinctive character, which attracts customers to step in and wander between the columns. The columns can be moved to the four sides and form an enclosed space at the centre. The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows.
The columns can be moved to two sides and combined as a matrix. In this way, the usable area of the space is maximised to serve a wide spectrum of events, such as popups and small scale press conferences of brands.
Slanting walls inside the entrance form a leisure and exhibition area that are available to display perfume, artworks and so on. Mirrors reflect the hazy lighting on the ceiling and create a multidimensional dreamy space, which blurs the boundary between the real and the illusionary and provide immersive spatial experiences.
The ceiling is characterised by a sense of order and a structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole. This area is filled with tranquil shadows and soft lights. It presents an enchanting scene where misty moonlights are reflected on the rippling water surface.
The cashier area is unified by walls finished with gray paint, which weakens the spatial boundaries. In addition, warm and cold lights form a strong contrast, and generate a pure, simple atmosphere.
The hidden VIP fitting room features an atmosphere totally distinct from the outside. The warm yellow tone and ethereal lights accentuate spatial lines, and produce visual effects as well as a comfortable, warm and elegant ambience.