The design uses the brand’s colour, hot pink, with contrasting highlights in emerald green and underlying hints of blacks and whites in the form of stripes. These colours extend to the organically designed furniture pieces that bring together curves and bold textures without cluttering the visual experience. The inspiration for these curves is drawn from the brand’s celebration of curves. The store is laid out with a combination of visual stimulation, with products on display forming the focal points of interest.
The vibrant interiors create spaces that are flamboyant, stylish and feminine all at once. The entrance is accentuated by LED signage that showcases the brand’s ideology: ‘Be Fierce Be Fancy’.
The vibrant interior is complemented by subtle terrazzo-style flooring throughout the 300 sq ft area. A high ceiling helps to create adequate volume which is accentuated by a baby pink wall panelling on either side of the store. The brass-finished racks and tables add further details to the aesthetic while retaining a contemporary appearance. A bespoke table sits in the middle of the store, housing the brand’s accessories inside its pull-out drawers.
The use of classical arches throughout the store lends an artistic and understated look and feel. The two dressing rooms with semi-circular cutout walls, rendered in vivid hues of pink and green provide a textured backdrop towards the end of the store. The pink colour is also carried forward in the drapes of the dressing room.