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Module K complete Beta Cinema for Vietnam's Ho Chi Minh City

Located on the ground floor of a shopping centre, the 2,000 m sq venue seats 1,000 and has a pastel palette, reminiscent of art nouveau, featuring hues of flamingo pink, sea green and bright orange

by Connor Gill 11 January 2022

The main entrance features alternating geometric shapes. The vast central hall and the seating area feature a dome in Indochine green, recalling the colonial Central Post Office with its towering vaulted ceiling. 

The floor is paved with encaustic cement tiles, decorated with oriental Asian patterns, and the corridor leading into the hall has rainbow coloured arches. The ticket counter, in shades of blue, is inspired by the rhythmic colonnades and roof of Ben Thanh Market, while the side lobby and hallways are reminiscent of the fascinating alleys and street life of HCMC.

The various coloured blocks and cubes help to transition through the different spaces and the stretches of colour give the space a seemingly endless depth. 

The mezzanine and ground floor are connected through corridors running around the building. Several semicircular loggias are formed to create check-in corners and panoramic views of the space. Pastel pink staircases wrap themselves around bold columns, their stepped forms repeated in balustrades. Circular and square-shaped chairs dot the mezzanine meeting area inviting relaxation and connection. The bathrooms are another shot of strong colour with asymmetrical motifs creating a striking impression. Inside the cinemas, orange and lemon coloured lozenge-shaped reliefs on the walls alternate in shape and are backlit to contrast with deep turquoise coloured seats.

We wanted to create an “instagrammable” moment, a buzz, a wow feeling for Gen Z to tell friends to come and check out the design and remember the name

Jade Nguyen, Director, Module K

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