Sam Usman Jr, the owner, and CEO of Pure Options, approached Sevenpoint Interiors to design a completely new retail concept for its flagship location in the Frandor neighbourhood that would capture the vibe of the brand’s previous spaces but deliver a more elevated experience.
The design references Pure Option’s signature hexagonal logomark prominent throughout the store and mirroring design details from the other locations.
Customers arrive at a greeting area reminiscent of a luxury day spa instead of a conventional dispensary welcome area. Sliding glass doors open into the brightly lit retail area that highlights the building’s original industrial fixtures as well as the angled display tables and minimalist, modern display shelves.
The team made it a priority to spotlight Pure Option’s signature exclusive strains including Moonbow, Rainbow Belt, and Garlic Breath allowing customers to learn more about the strains using high touch digital screens, where they can discover details of the batch, terpene profile and cannabinoid content.
The stainless steel flower display capsule sphere magnifies cannabis while keeping the flower fresh in its moisture-packed chamber. The display feature allows customers to get a clear view of the flower’s structure and trichomes, while the gravity sensor valve safely releases the aroma of the product.