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W Changsha: CCD's cosmic hotel in China

The iconic "W" logo at the hotel entrance features rough textures and splendid lines, which respectively echo the uneven surface of the moon and the trajectory of aircraft orbiting around the moon in an outer space journey

by Hannah Holt 11 May 2022 Fixtures

The industrial-style wall featuring cement textures and faults are combined with elaborately-designed lighting, together forming an avant-garde scene of floating stars.

Rhombic lines are vertically embedded into the stone flooring in a way like the movement of light beams, which brings the guests into the mysterious space where they can look up at the sparkling stars.

Copper sections are folded at large angles and in different directions to extend the spatial structure, thereby enabling guests to perceive the power of numerous individual entities in the vast universe.

The space and artworks echo with each other as independent entities. They are symbols derived from the universe, like stars, meteorites, orbits of stars, and meteoroids, and represent the expansive sky, the present and the future.

Inspired by meteorites from Zeta planet, the round metal art installations scattered in the lobby exude mist randomly.

The Avenue of Stars is a union of technology and art, dream and fantasy. The design makes use of the space to embrace art and to stimulate infinite imagination about the universe.

The structures are formed by geometric blocks, which look like fragments after the impact of planets.

A “runway” stretches through the middle of the lobby bar, delivering a strong sense of ceremony. The fusion of reality and fantasy evokes infinite imagination, and makes guests feel like they're entering a black hole to travel through time.

The sunken booths simulate the seats at fashion shows with guests sitting here are part of the overall scene setting.

The "Pepper Man" sculptures, symbolising brave heroes who open a new chapter of history, are looking up and chasing the unreached places beyond the horizon.

The star-like ceiling lights and dazzling blue spotlights create intriguing visual effects like Hollywood blockbusters, and inherit the brand's spirit of boldly showcasing its identity. 

The starry lights converge under the ceiling, hence creating a fun starry sky also a "star club" that combines reality and the future.

CCD
China

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