Project: Silvia Furmonovich
Award: Retail Design – Independent shops or small chains, Bronze, 2022
Location: Sao Paulo, Brazil
Design Practice: FutureBrand
Client: Silvia Furmonovich
This jewellery shop combines the feel of an art gallery with a unique retail space that encourages customers to touch and try out the pieces. The customer experience journey was designed to provide moments of connection between the artist and the audience and create a space translate all her love, expertise
and craftsmanship for jewelry design. FutureBrand studie the artist's creative process in depth, and, in a subtle way, we brought to the architecture the concept of manipulating and transforming different materials into unique objects, just as the designer does with her pieces.
Design highlights
Just as with the jewellery on offer, the shop’s simplicity and craftsmanship contribute to the project's complexity and success. By mimicking the motif of stacked boxes from the display niches to the ceiling, there is a strong sense of cohesion. White display lighting is beautifully balanced by the accent lighting around the rough white panels.
Photo credit: FutureBrand São Paulo
- LEAD DESIGNERS: Arnaldo Bastos, Victor Sophia, Sara Marquesim, Thais Melonio, Felipe Montagnoli, Eduardo Katayama, Amanda Garcia, Nicole Machado, Talita Quinto, Everton Silva, Francisco Fernandes