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Retail & Consumer Design Interiors

Xinú Marsella, Esrawe + Cadena

This project has been shortlisted in the Independent Shops & Small Chains category of the WIN Awards 2024

Project: Xinú Marsella
Award: Retail & Consumer Design Interiors - Independent Shops & Small Chains, 2024
Location: Mexico City, Mexico
Design Practice: Esrawe + Cadena
Client:
Xinú Perfumes


In the heart of Mexico City’s Juarez neighborhood, this new boutique for perfume brand XINÚ has seen the transformation of a former car mechanics workshop into an immerisve green oasis where the boundaries between public space, retail and the lush garden blur seamlessly.

Esrawe + Cadena’s design approach started with the idea of gifting a garden to the neighbourhood, ingeniously giving life to a vacant space by harmoniously blending a holistic experience that integrates the seductive power of nature, with design and architecture.

A wood pavilion gracefully inhabits the lot and is surrounded by a garden which forms a living, breathing testament to the brand’s commitment to plants and nature. The wood pavilion, with its radial axis, beckons visitors to meander through a sensorial journey, connecting with the surrounding garden; this thoughtful arrangement allows the periphery to fully embrace the botanical realm, correlating scents, candles, incense and home products with the vivid tapestry of the landscape.

Design highlights

The pavilion is more than a store; it becomes a living testament to the synergy between XINÚ’s handmade luxury products and scents, nature, design and craftsmanship embedded in the olfactory arts. Supported by a powerful authentic brand narrative, the pavilion unfolds as a contemplative journey offering a multisensory approach to guests.

Photo credit: Alejandro Ramirez

PROJECT CREDITS

LEAD DESIGNERS Ignacio Cadena y Hector Esrawe, Heisei Carmona, Nuria Martin, Laura Vela, Ángel Durán, Raúl Araiza, Rodrigo Romero, Pablo Ávila, Yair Ugarte, Alejandro Uribe, David Díaz

WOOD: Micmac
STRUCTURE: Sergio López
INSTALLATIONS: JLC Remodelaciones
LANDSCAPING: Arturo Flores
LIGHTING: Lighteam

Esrawe and Cadena
Mexico
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