Project: Aviva Lan Art Space
Award: Retail & Consumer Design Interiors - Independent Shops & Small Chains, 2024
Location: Wuhan, China
Design Practice: Reshape Structur Design
Client: Aviva
The Aviva Lan Art Space, designed by Reshape Strucur Design, seamlessly merges nature with aesthetics, to create an immersive artistic experience that showcases the independent brands that exhibit their products here.
“It's not just a space; it's an emotional expression and an artistic journey,” the design studio said.
“By blending natural elements with art, we offer a distinct experience tailored for independent and small chain stores.”
The theatrical exhibition space has a dramatic lighting scheme and a minimalist, monochrome palette. It uses art installations and water to create dancing light and shadow and provide moments of contemplation.
Design highlights
“The space vestibule is composed of the artistic installation LAN-FLEURIT, which represents calmness, waves, blooming and rebirth,” the studio added.
“The integration of nature in the architectural space is not only to establish a simple visual connection, space is free, and the wall is also free. In the backyard area, "LAN-FLOW" marks the ending of the immersion space, showing the vitality of LAN and the cascade of waves. The wooden mimicry waves also make the whole space visually light.”
Photo credit: RESHAPE STRUCTUR DESIGN
- CHIEF DESIGNER: Xuan Zhang