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Individual Project Interiors

Design Is Language, Rapt Studio

This project has been shortlisted in the Temporary & Experiential Projects category of the WIN Awards 2024

Project: Design Is Language
Award: Individual Project Interiors - Temporary & Experiential Projects, 2024
Location: Milan, Italy
Design Practice: Rapt Studio

Rapt Studio’s installation for Milan Design Week was designed to stimulate debate about the state of design today and considers the individual’s role in the expression of architecture, interiors, furniture, objects and art. Offering an immersive experience, each phase of the procession prompts guests to reclaim their own design vernacular. 

Appearing on the street as a storefront, upon entry to the installation guests encounter a series of portals showcasing AI generated imagery depicting a culture shaped by mass consumption. These portals highlight how hyper-consumerism has altered the course of design, often resulting in a lack of distinctive narratives and an overall sense of sameness.

“At the core of our philosophy is the belief that design is a powerful means of connection. The exhibition created a layered experience, immersing visitors in a tapestry of past and present interactions that highlight the multifaceted nature of human engagement with objects and place,” Rapt Studio said.

Design highlights

As visitors progress into the second space, they are offered a glimpse of ordinary objects displayed in a museum-like setting. These pieces were not presented because of their design merit or prestige but elevated instead by the stories and histories they embody.

The third space was a living room environment kept in constant motion. Inside this space, visitors are presented with a call to action to engage with their surroundings. In the background, a continuous video loop of past visitors' interactions with the space — moments or days earlier — serves as a reminder of the diverse range of experiences which contribute to the richness of the built environment. 

Photo credit: Eric Laignel

PROJECT CREDITS
  • CEO | CHIEF CREATIVE OFFICE: David Galulo
  • CO-CREATIVE DIRECTORS: Kumar Atre & Kali Lewis
  • DESIGN TEAM: Linda Dervishaj, Laura Pacheco Peña, Karlin Marg, Ruth Marcotte

Rapt Studio
Italy
Shortlist

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